Another Broadoaks Let: The Record That Started It All

Another key to collect. Another landlord who came to us with a challenge rather than just a request. This one started with a conversation about footballers, a record to beat, and a beautifully furnished apartment at Broadoaks in the heart of Solihull — and it ended exactly the way we like: let.

The Brief: Beat the Record

This landlord didn’t come to us in the ordinary way. They had heard about our work in the sports and entertainment space — the footballer relocations, the high-end furnished lets, the record rents we’ve achieved for properties across Solihull and Birmingham. So they decided to put us to the test.

The brief was simple: take this furnished one-bedroom apartment at Broadoaks, find the right tenant, and push the rent as far as it would go. The target was £1,300 per month. For a one-bedroom apartment, that’s a serious figure — and one that reflects both the quality of the property and the strength of demand we consistently see at Broadoaks.

We accepted the challenge.

The Property: Broadoaks, Solihull

Broadoaks is one of Solihull’s most prestigious apartment developments, and it’s a scheme we know exceptionally well. Partridge Homes currently manage over 30 properties within it, and demand from prospective tenants is, without exaggeration, relentless. The development sits within easy walking distance of Solihull town centre and Solihull train station, which makes it a natural fit for professionals commuting into Birmingham or travelling further afield.

This particular apartment sits on the first floor and comprises an entrance hallway, an open-plan lounge, dining and kitchen area, a bathroom, and a well-proportioned bedroom with fitted wardrobes. It comes with one allocated parking space and falls into Council Tax Band C.

What sets it apart from a standard rental listing is the finish. The landlord invested in having the property furnished to a high standard, designed by a well-regarded interior designer. The result is an apartment that photographs well, shows well, and lets well. Tenants notice the difference between a property that has been thoughtfully put together and one that has simply been furnished to a minimum standard — and they’re willing to pay for it.

Why Furnished Matters at This Level

Broadoaks attracts a specific type of tenant: professionals, corporate relocators, sports and entertainment clients, and those who want a ready-to-occupy home without the friction of sourcing furniture or managing a removal. For that tenant profile, a well-furnished apartment isn’t a nice-to-have — it’s the deciding factor between one property and another.

Our experience managing the footballer relocation market across Solihull and Birmingham has sharpened our understanding of what this type of tenant expects. Quality furnishings, a considered interior, good light, and a layout that actually works for modern living. This apartment had all of it.

The Result

Let at £1,300 per month. Record matched, landlord satisfied, tenant settled.

It’s a figure that sits comfortably above the Solihull one-bedroom average, and it reflects what’s achievable when a well-presented property is marketed properly to the right audience. For context, average monthly private rents across Solihull sit at around £1,254 (ONS, February 2026) — so landing a one-bedroom apartment at £1,300 PCM requires more than just listing it and waiting.

It requires knowing the market, knowing the tenants who are actively looking, and knowing how to present a property in a way that justifies a premium.

What This Means for Landlords at Broadoaks

If you own an apartment at Broadoaks and it’s currently vacant, underperforming on rent, or managed by an agent who doesn’t have the depth of experience in this development that we do, it’s worth having a conversation. We manage more properties at Broadoaks than any other agent in the area, and our track record of achieving strong rents with short void periods speaks for itself.

The same applies if you own a furnished property elsewhere in Solihull, or if you’re considering furnishing a property ahead of a new let. Done well, it opens up a wider pool of tenants and, as this case demonstrates, a higher achievable rent.

If you’re a landlord in Solihull or Birmingham with a furnished property to let, or you’d like to find out what your apartment at Broadoaks could achieve in the current market, the team at Partridge Homes would be glad to talk it through. You can reach us through our contact page — or, if you’d like to understand more about our work in the sports and entertainment letting space, take a look at our footballer relocation service.