Why Partridge Homes Has the Best Property Marketing in Solihull & Birmingham

Selling or letting a property starts long before anyone walks through the front door. It starts the moment a potential buyer or tenant sees a photo, watches a video, or scrolls past a listing on their phone. That first impression is either working for you or against you — and the gap between the two comes down almost entirely to marketing.

At Partridge Homes, we’ve built our reputation in Solihull and Birmingham on the belief that every property deserves to be presented at its best. That belief has shaped how we market homes, how we reach buyers and tenants, and why our results consistently outperform what most other agents offer.

What Most Agents Actually Do

The standard approach at most estate agencies goes something like this: take a few photos on a mobile phone, write a short description, upload the listing to Rightmove or Zoopla, and wait.

It’s passive, and it’s costly for sellers and landlords. With 85% of buyers starting their property search online, the quality of your listing’s images isn’t a minor detail — it’s the thing that determines whether someone clicks or scrolls past.

Most agents treat going live on a portal as the starting gun. By that point, though, a significant marketing opportunity has already been missed.

Professional Photography and Videography: What the Data Shows

We invest in high-end professional photography, cinematic videography, and drone footage for every property we take on. This isn’t a premium add-on — it’s our standard.

The numbers behind this approach are worth knowing:

• Listings with professional photos receive 61% more online views, according to a 2025 NAEA report.
• Homes presented with high-quality images sell 32% faster on average, spending around 21 fewer days on the market.
• Properties with professional photos attract 118% more online views than those with amateur images.
• Potential buyers spend 60% more time examining listings with high-quality photos, which leads directly to more enquiries.
• Listings with professional photography see 87% more engagement on social platforms (NAR, 2024 Digital Marketing Report).

Those aren’t marginal gains. For a seller, 21 fewer days on the market can mean avoiding a second mortgage payment. For a landlord, it can mean no void period at all.

Why Video Changes Everything

Static photography shows a room. Video shows a home.

Cinematic walkthroughs let buyers understand how rooms connect, how light moves through a space, and how generous the garden actually is before they’ve ever visited. Drone footage puts a large plot or an attractive street setting into context in a way that no floor plan can.

Agents who rely solely on photos are missing the tool that does the most to help buyers picture themselves living somewhere. A well-produced walkthrough video can show the flow from the kitchen into a dining area, the height of ceilings in a living room, or the scale of a rear garden — detail that a static image simply can’t carry.

Our in-house marketing team handles all of this. From the shoot through to the final edit, everything is produced to a standard you’d expect from a property you’d actually want to live in.

TikTok: Where Most Agents Aren’t

Only around 15% of estate agents currently use TikTok, compared to 87% on Facebook. That gap is an opportunity, and we’ve taken it seriously.

TikTok reached 2 billion users in 2024, with the average user spending around 52 minutes per day on the platform. Search #housetour and you’ll find over 10.1 billion views. #realestate sits at 21.6 billion. The audience is there — most agents just aren’t showing up for it.

What makes TikTok different from other platforms is its algorithm. A brand-new account with no followers can reach 100,000 people if the content is good. Follower count doesn’t determine reach the way it does on Instagram or Facebook. That means every property we post has a genuine chance of landing in front of thousands of people who weren’t actively searching but are now interested.

We treat each property as its own brand. The content is tailored — cinematic transitions, trending audio, captions written to drive engagement — and it’s SEO-optimised from the hashtags up, so we appear when people search for letting agents or estate agents near them.

You can see more about how we approach this in our post on how Partridge Homes uses TikTok to power property marketing.

Pre-Launch: Viewings Before the Listing Goes Live

One of the most effective things we do — and something very few agents attempt — is pre-launching properties before they’re officially listed on any portal.

Using our social media reach, we introduce properties to thousands of potential buyers and tenants before day one. The result: by the time a listing goes live, we’ve already generated enquiries, form submissions, and in some cases, fully booked block viewings — all from social media alone.

For sellers and landlords, this changes the experience completely. Instead of waiting to see whether the phone rings after launch, you’re watching interest build before the listing is even active. That momentum matters. It signals demand, attracts serious buyers, and can compress the time between listing and offer significantly.

This kind of pre-launch marketing is what separates a reactive approach from a proactive one. Most agents go live and hope. We build an audience first.

Awards That Reflect the Approach

Our marketing approach is part of why Partridge Homes has won the British Property Awards for Best Letting Agents in Solihull four years running. We’ve also been shortlisted as a national finalist for Best Real Estate Business and Best Customer Service at the UK Small Business Awards.

These aren’t things that happen by accident. They reflect what happens when you take every aspect of presenting a property seriously — from the first photograph to the final viewing.

If you’d like to find out more about how we market properties, our complete guide to selling a house in Birmingham and Solihull is a good place to start. You can also read more about what sets Partridge Homes apart as an agency.

If you’re ready to see what a properly marketed property looks like, get in touch with the team at Partridge Homes today. We cover Solihull, Shirley, Yardley, Sheldon, Acocks Green, Hall Green, Castle Bromwich, and the surrounding areas — and we’d be glad to show you what your property could look like in the right hands.

Frequently Asked Questions