Who Are Dwelly? What AP Morgan Landlords Need to Know

If you manage a rental property through AP Morgan and have recently received a letter about your letting agent, you may be asking a straightforward question: who exactly is Dwelly, and what does their acquisition of AP Morgan’s lettings business actually mean for you?

These are the right questions to be asking. When the company responsible for managing one of your most significant financial assets changes hands, understanding what has changed, and what your options are, is simply good practice.

What Happened with AP Morgan and Dwelly?

In July 2026, Dwelly acquired the lettings business of AP Morgan, the West Midlands estate agency with branches across Redditch, Bromsgrove, Longbridge, Stourbridge and Shirley. The deal was Dwelly’s eighth acquisition of 2026 alone, adding hundreds of fully managed properties to its national portfolio.

AP Morgan’s residential sales operation was not part of the transaction. The founding team retained ownership of the sales business, while the lettings side, including the existing lettings team, transferred to Dwelly. Joe Phillips, Director of AP Morgan, described the rationale as finding “the right long-term home” for the lettings business.

For AP Morgan landlords, the practical result is that the company now responsible for managing your property is Dwelly, not AP Morgan in its previous form.

Who Are Dwelly?

Dwelly is a UK lettings group that describes itself as an AI-native operating system for property management. Its model is built around acquiring independent letting agencies and migrating them onto a centralised AI-powered platform. Rather than rebranding acquired agencies immediately, Dwelly typically retains existing agency names and local teams while introducing its own technology and operational systems across the business.

The scale of Dwelly’s growth is notable. The company made its first acquisition in September 2024 and by late 2026 had completed nine deals, building a portfolio of more than 15,000 properties under management and a rent roll of £350 million. It raised over $260 million in funding across its Series A and Series B rounds, backed by investors including General Catalyst and EQT Growth.

Dwelly’s platform uses AI to handle a broad range of day-to-day property management functions: tenant enquiries, maintenance coordination, rent collection, compliance monitoring, contract management and communications between landlords, tenants and contractors. The stated intention is that each agent within the business can manage significantly more properties than would be typical in a traditional agency, with AI handling routine processes and staff focusing on more complex decisions.

Dwelly has stated publicly that it intends to continue acquiring independent agencies and deepening AI automation across its operations.

Is This Model Good or Bad for Landlords?

That depends on what you value in a letting agent, and there is no single answer that applies to everyone.

Larger organisations can offer genuine advantages: stronger compliance infrastructure, more consistent processes, greater resources for out-of-hours maintenance, and technology that keeps landlords informed without requiring constant telephone calls. If operational efficiency and scale matter most to you, a well-run national group can deliver those things.

The question worth asking is whether the arrangement you now have is the arrangement you originally chose. When you appointed AP Morgan, you may have been selecting a local independent business: a specific office, people you knew by name, a relationship built on accountability within a community you were part of. If that was the basis of your decision, it is worth understanding whether the same proposition still applies.

What Should AP Morgan Landlords Do Now?

The first step is to read your existing management agreement carefully. This document sets out the terms under which your property is managed, including any provisions relating to notice periods, fee structures, and what happens in the event of a change in ownership or management of the agency.

Do not assume you are locked in, and do not assume you are automatically free to leave. The answer will depend on what your specific agreement says.

Beyond the contractual position, there are practical questions worth putting to whoever is now managing your property:

• Who is directly responsible for the day-to-day management of my property?
• Will I deal with the same local office and team I originally worked with?
• How is maintenance reported and resolved?
• How will I communicate with the company, and with whom?
• Are my existing fees and terms changing?
• What proportion of management activity is handled by automated systems rather than people?

The answers to those questions will tell you a great deal about whether the new arrangement suits you.

Changing Letting Agents: What Landlords in Birmingham and Solihull Should Know

One of the most common misconceptions among landlords is that changing managing agent while a property is tenanted is complicated or disruptive. In most cases, it is neither.

The tenancy agreement is between you and your tenant. Changing the company appointed to manage your property does not normally require the tenancy to end. A properly managed transfer involves the outgoing agent releasing relevant documentation, including tenancy agreements, deposit registration details, compliance certificates and maintenance records, to the incoming agent. The tenant is informed of who their new point of contact is, and the management responsibility transfers.

For landlords in Birmingham and Solihull, this process is something Partridge Homes handles regularly through our Simply Switch service. We manage the agent-to-agent transfer, liaise with the outgoing managing agent on your behalf, review the compliance position of the property, and introduce ourselves to the tenant. The landlord’s involvement in the administrative process is kept to a minimum.

If you have never changed letting agents before, it is worth reading our detailed guide on switching letting agents with a tenant in place, which sets out the process step by step.

How Partridge Homes Is Different

Partridge Homes is an independent, family-run agency managing rental properties across Birmingham, Solihull and the wider West Midlands. We have not been acquired by a national group, and we have no plans to be. Our landlords deal with the same people, in the same offices, and those people have the authority to make decisions about their properties.

We use technology as part of how we operate: our compliance processes, communication systems and property management tools are built around making our service more consistent and more reliable. But we do not use AI to replace the relationship between a landlord and their agent. That relationship, and the accountability that comes with it, is the basis on which landlords choose us.

We work with individual landlords, portfolio investors, developers and, through our specialist division, clients in the sports and entertainment sector. If you own a rental property in Birmingham or Solihull, we are local to it.

For landlords thinking through their options following the AP Morgan acquisition, it may also be worth reading our broader piece on what landlords can do when their letting agent has been bought out, which covers the key questions and considerations in more detail.

Landlord Q&A: AP Morgan, Dwelly and Switching Letting Agents

Who bought AP Morgan Lettings? Dwelly acquired AP Morgan’s lettings business in July 2026. AP Morgan’s residential sales business was not included in the deal and remains with its existing owners.

Who are Dwelly and what do they do? Dwelly is a UK lettings group that acquires independent letting agencies and operates them through a centralised AI-powered platform. It manages over 15,000 properties nationally and has completed nine acquisitions since its first deal in September 2024.

Does Dwelly use AI to manage my property? Dwelly’s platform uses AI to handle a range of day-to-day functions including maintenance coordination, rent collection, tenant communications and compliance monitoring. Staff supervise the AI systems and handle more complex matters. Dwelly has stated it intends to increase AI automation across its operations over time.

I’m an AP Morgan landlord. Do I have to stay with Dwelly? Not necessarily. Your options will depend on the terms of your existing management agreement, specifically the notice provisions and any clauses relating to changes in ownership. Read your agreement carefully and, if you are uncertain, seek advice before making any decisions.

Can I switch letting agents if my property is currently tenanted? Yes. Changing managing agent does not normally require the tenancy to end. The management responsibility transfers between agents while the tenant remains in the property. A well-managed transition should cause minimal disruption to the tenancy itself.

What is Simply Switch? Simply Switch is Partridge Homes’ service for landlords who want to move the management of their property from another agent. We handle the agent-to-agent process, including documentation transfer, compliance review and tenant communication, to reduce the administrative burden on the landlord.

Will switching letting agents affect my tenant? It shouldn’t, provided the transition is handled properly. The tenant needs to know who their new managing agent is, how to pay rent, and who to contact about maintenance. We manage that communication as part of the switching process.

What documents transfer when I change letting agent? The outgoing agent should provide the tenancy agreement, deposit registration details, the deposit certificate, gas safety and electrical installation condition reports, EPC, any inventory or check-in report, and a record of maintenance history and outstanding issues.

Can Partridge Homes manage my property if it’s in Redditch or Bromsgrove? Our primary management area covers Birmingham, Solihull and the wider West Midlands. Speak to our lettings team directly about your specific property location and we can advise whether it falls within our management area.

How do I find out more about switching to Partridge Homes? You can read more about the switching process in our guide on changing letting agents as a landlord, or contact our lettings team directly to discuss your current arrangements and what would be involved in moving management.

If you are an AP Morgan landlord with questions about your current management arrangement, or you would like to understand what switching to Partridge Homes would involve, our lettings team is available to have a straightforward, no-obligation conversation. Your property, your investment, your choice of agent.